Our Values

Our core values are an integral part of the Brookson culture and we strive to make sure that every one of our employees embraces these. In doing so they remain focused on helping our customers succeed by continuously delivering an excellent experience. They also benefit from an enriching workplace and an environment that encourages personal development and motivation.

We exist to help our customers succeed and aim to deliver an excellent experience. We act with empathy and understanding. We take ownership of our customers’ needs and demonstrate our commitment by acting quickly. We go above and beyond to provide the best support and advice to our customers and colleagues. We value people and we help them wherever we can. We care.

We are positive in our attitude and are passionate about making a difference. We embrace change, continuously seeking new and better ways to work, for each other and for customers. We think creatively and encourage innovation. We challenge convention and tackle new opportunities head on. We get things done quickly.

We make sure we understand our customers’ specific needs. We are knowledgeable and have good judgement and common sense. We are confident in our opinions, sharing them proactively. We use our capabilities to deliver great advice and service to our customers to enable them to make better financial decisions.

We make things clear and simple for our customers and for each other. We are easy to reach and easy to deal with. We avoid complexity and love simplicity. We communicate in clear language, avoiding jargon and technical terms. We are totally transparent.

We keep our finger on the pulse, staying close to our customers and up to speed with what’s happening in the changing world of work. We utilise our networks and connections to support our customers and each other. We work closely with each other across the business to ensure we deliver a joined up customer experience.